Developing an online brand is not an easy task for most of us. Most health and fitness professionals are knowledgeable and commit themselves to their clients but their results need more exposure. This is why Morland STRENGTH has teamed up with 925 CONCEPTS.
The online world takes advanced knowledge, skill, and experience to navigate. About 5 years ago when looking to get retooled for the job market, I met Sterling Ching, a.k.a. “Sting,” a friend of the website design trade, and owner of 925 Concepts. We immediately connected and exchanged information. What I didn’t realize was that Sting would become a professional adviser as I began to build the digital foundation for a strong online presence. Over the last 3 years, Sting has walked me through the process of building a website for our fledgling business that includes coaches advising, speaking at events, and partnering with others in the health and fitness industry.
Sting has a keen eye for design, and the first thing he did for us was to develop the ideas for a logo for Morland STRENGTH. The image of the DaVinci man below incorporates whole body wellness including body, mind, and soul. The arms and legs indicate movement, a strong body, and a strong mind. Morland STRENGTH is about educating and equipping others (students, coaches, parents, professionals) by using these skills to educate and coach. We are not selling a product, we are investing in helping people and partnering with others who seek to do the same. Sting recognized this and came up with this logo for us:
Morland STRENGTH recommends Sting’s services through his unique approach in 925 Concepts. We are excited he has joined our team and become an official GOLD level partner, although he has “unofficially” partnered with us in our journey these past 5 years. He has been generous (which is a value for us) with his time and services, always willing to schedule a phone call or a face-to-face meeting at a café for a brainstorming session. He is small-business minded, professional yet casual, flexible, detail-oriented, up-to-date on the latest trends, savvy about social media, and a great net-worker. These attributes have allowed us to make some great connections to grow our business ideas.
Stay tuned in to this partnership as we are discussing creative and innovative ways to duplicate our process into a mentorship program to help other millennial health and fitness professionals get established online in their career!
Check out some of Sting’s samples of his latest work here, including Veterans Entering Transition Facebook, Toxic Free NC, and his current project New Salem Church. If you are looking for a new start, to get retooled, or for a fresh clean re-designed website you can contact me. Sting can be reached at sting@925concepts.com. Also, his LinkedIn information is here.
By Chris Morland, MS, CSCS
Director of Strength & Conditioning/HPE Teacher
Educator and Coach | Visionary
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